Lack of communication between the Marketing and Sales team can leave the sales team not having a ton of visibility into marketing strategy which creates a lot of friction.
The Marketing and Sales team usually complains about having too many messy systems and can’t easily find what they need to get their work done. They are constantly trying to get out of the hot seat by pushing the hot potato to the next person. Rarely does it work, and yet brings up new problems that complicate matters even more.
I can’t hit my sales target because marketing didn’t provide me with qualified leads. Most of the marketing leads assigned to me were unqualified leads and non-relevant to the business’s offerings.
The inbound lead quality is rubbish. I’m wasting my time calling prospects that aren’t even remotely interested in what we do
Maybe if marketing spent less time on social media and focus more on qualifying leads before passing it to sales then we could hit our numbers
The leads I spoke to last week aren’t ready to buy today and they want me to follow up in 6 months. I need a system to make sure these leads don’t fall through the cracks, a system that keeps our brand at a relevant level of recognition in the industry
The sales team isn’t following up with their leadpromptlyer, and that’s why we’re not hitting our quarterly targets.
A lead assigned to sales reps was a warm lead and she/he emailed the wrong marketing content to the prospect which made them drop us from their radar.
Managers and executives are stalled from receiving action item notifications based on real-time data activities, to make any data-driven business decisions.
Revenue Captain is a unified platform that will allow marketing and sales to work together, and track every opportunity at all stages. Help coral new customers’ interest in your company’s offerings and create contextual awareness. Oftentimes, Marketing and Sales may overlap creating an opportunity for their business to establish a hybrid sales/marketing team, which can be a cost-effective as well as a resource-effective option.
Essentially, marketing and sales share a common goal to bring in new customers that will generate revenue for the company. Such collaborative efforts often create more opportunities and help scale business operations. Revenue Captain helps surface and these opportunities bring a unified approach.
If this proposition sounds like a good fit for your company, check out our Revenue Management solutions.